Keeping the Price Down on Print & Still Keeping Creative

One thing that can really make a design is the paper. There are so many cool papers out there to use. So if you are doing a simple one color design but you still want it to look unique and stick out think about paper. You may pay a bit more for the paper but doing one color is way cheaper than 2 or 3 and will stand out in the pack.

Another thing to consider is doing a whole business package at one time. A lot of the cost when printing is the set up of the press so if you can do several names for business cards, letterhead, and envelopes all at one time it will be considerably cheaper. If you think you may only need 250 cards for 3 months just print 500 because it will only cost a few dollars more.

Think SIZE when trying to save money. Research and find out what size paper a press will run and try to maximize that space. When people design wedding invites they come up with all sorts of crazy sized announcements which sometimes means money in the end. Meaning they may need an odd sized envelope that will need extra postage. Think backwards, start at the envelope size and work through the design from that. Also, think about how heavy a paper is and if you have a bunch of items going in an envelope, that can add postage as well. So instead of printing the map on a cardstock paper so it will match pick a nice paper that is a text weight this will save you in weight and in money.