Tuesday, July 31, 2007

Designing for Print

Having worked in the printing industry for many years I have come across some of the most interesting files that are not set up for print from some rather high end design firms. Here is a quick guide for sending files to print.

1. When designing for print make sure you know whether or not it will be done on a four color press meaning you have to convert everything to cmyk or if you are using spot colors. In the case of spot colors don't choose 5 pms colors that are close to each other instead pick as few as you can and us a screen of that color.

2. All photos have to be in 300 dpi nothing less otherwise it will look crummy and you will try to blame the printer.

3. Make sure all fonts and images are included when you send it to press.

4. If you want a bleed, build the bleed in .125" all the way around is sufficient.

These are all great things to keep in mind and will save your company money because they won't have to pay for the printers pre-press department to fix your file.